Hold up, you keep talking about Webflow... but what is it and why should I even care?

1. What is Webflow?

Webflow is a modern website platform that combines visual design, clean development, and a powerful CMS into one tool. It replaces the old mess of WordPress themes, third-party plugins, and developer handovers with a cleaner, faster workflow.

It lets me design and build custom websites visually—without relying on templates or bloated code. The result: fast, responsive websites that are easy to manage and actually built to scale.

2. What are Webflow’s capabilities?

Webflow isn’t “just another site builder.” It’s a full-stack design and development tool that lets you:

  • Build fully custom websites—without themes or constraints
  • Structure complex CMS content visually
  • Add complex animations and interactions without extra libraries
  • Control SEO markup, metadata, and schema out of the box
  • Use a visual editor to manage your content
  • Add multiple languages to the website
  • Launch without worrying about plugin conflicts or constant updates
  • A/B and multi variant test your website for CRO

It also has enterprise-grade hosting built-in, which means no dealing with cPanel, caching plugins, or surprise outages.

3. How does it compare to WordPress, Squarespace, and other tools?

WordPress is powerful but bloated. Most sites rely on a patchwork of plugins and themes that:

  • Slow your site down
  • Break during updates
  • Require developer maintenance
  • Limit what you can actually design

Squarespace and Wix are easier to use—but they’re also far more limited. You’ll quickly hit a ceiling in terms of design control, SEO, and scalability.

Webflow hits the sweet spot:

  • Clean, production-ready code
  • Fully custom visual design
  • Fast performance and tight SEO control
  • A CMS that doesn’t break your layout
  • No plugins or security patches to chase

In short: it’s flexible like WordPress, but fast and visual like Squarespace—with none of the bloat or limitations of either.

4. Famous brands who moved to Webflow

Webflow isn’t just for startups or designers. It powers sites for some of the world’s most respected companies, including:

  • Zendesk
  • Dropbox
  • Spotify
  • Rakuten
  • Docusign
  • Decathlon
  • Michael Kors
  • Upwork
  • DIscord

5. Why Webflow is the best tool on the market (benefits)

  • Design freedom – Build exactly what you need, no themes or compromises.
  • Fast performance – Clean code and global hosting make pages load fast.
  • SEO-ready – Control every tag, URL, and structure—no extra plugins needed.
  • Easy to manage – Clients can edit content without breaking the layout.
  • Scales with you – Whether you’re a startup or a global team, Webflow grows with your business.
  • No plugin mess – Everything is native and secure. No maintenance headaches.

I’ve built Webflow sites for scrappy startups and established companies—and it’s never failed. It’s fast, powerful, and built for how websites should be made today.

6. Want more information? Give me a ring.

Still not sure if Webflow is the right fit? I’d be happy to show you. Whether you need a redesign, a migration, or just want to understand the benefits better—get in touch.

Let’s talk and I’ll walk you through what Webflow can do for your business.

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Matthias Solberghe
Founder, Studio Neat — Webflow Experts

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