How we improved conversion rate & organic website traffic by 260% for Reynchemie.

Reynchemie approached us with the goal of enhancing their website design while staying true to their existing brand identity. One of the primary focuses of the project was to improve website insights and drive conversions. To kick off, we conducted a 3-week data collection period to analyze user behavior, identify popular products, and pinpoint pain points or bottlenecks within the current website. With this data, we crafted a new, more professional design while still reflecting the original branding but with a more approachable and human tone.

Our Solution:

After finalizing the design, we developed the website using Webflow, implementing a custom-built CMS to handle Reynchemie’s extensive product catalog. Given that hundreds of products were hidden or lacked proper context on the old site, we focused on improving product visibility across key areas—integrating products into construction projects, distributor pages, blog posts, and more.

• Updated design: While design wasn't a focus on this project we crafted a polished, professional, yet approachable look that reinforced brand trust while staying true to the original branding.

• Custom CMS for Product Management: Streamlined product management for hundreds of SKUs, allowing the Reynchemie team to easily update and showcase their offerings.

• Improved Product Integration: Enhanced product visibility by embedding products into more relevant sections of the website, increasing their exposure to potential clients.

Results:

Within 3 months, Reynchemie’s organic traffic more than doubled, and the conversion rate for offer requests increased by over 3x. The new Webflow site not only enhanced user experience but also provided their marketing team with full control over product management and content updates.