Migrating from Wordpress to Webflow to empower Zero Friction's marketing team autonomy.
Zero Friction approached us as part of their internal restructuring of the marketing department. One key objective was to develop a new website in Webflow that their team could manage independently post-delivery. The focus was on creating a scalable, user-friendly platform that would allow the marketing team to maintain and expand the site effortlessly.
Our Solution:
We developed a custom, fully responsive website in Webflow with a CMS built to accommodate Zero Friction’s extensive libraries of content. We prioritized ease of use and flexibility, ensuring that the marketing team could update and manage the website without the need for technical expertise. Alongside the build, we provided comprehensive training sessions, equipping the team with the skills needed to take full control of the site, from managing content to implementing future expansions.
Results:
Zero Friction’s marketing team now operates their website autonomously, with the confidence to make updates, add new content, and grow their online presence. This project not only fulfilled their immediate needs but also set them up for long-term success, reducing their dependency on external developers.