That was exactly the case with Reynchemie. They asked me to update their Webflow site, but after a quick look at the backend, I saw enough:

  • No naming conventions for divs or classes
  • No style guide, no consistency
  • No flexbox or CSS grid, only divs and columns
  • An amateurish-looking design

In short: a messy and inefficient website that would only cost more in the long run. My advice? Don’t update—rebuild.

How to Recognize a Poorly Built Webflow Site

Not every website that looks good is technically well-structured. Many companies struggle because they believe a nice UI is enough. Here are some clear red flags:

1. Illogical class and div structures

If you open Webflow and see a jumble of unorganized elements with no clear naming conventions, you’re in trouble. This makes future edits harder, slower, and more expensive.

2. No flexbox or grid, only loose divs

Flexbox and CSS grid exist to make your site scalable and responsive. If everything is built using only divs and columns, you’re guaranteed to face issues when expanding your site.

3. No style guide or consistent design system

Want to add an extra page or change a color? With a well-structured site, that’s one-click work. With a poorly built site, you’re manually adjusting everything, which costs time and money.

4. Slow performance and poor SEO optimization

A bad Webflow setup often has unnecessary code, poor page hierarchy, and slow load times. That means lower Google rankings and less organic traffic.

If you recognize any of these issues, a small update is usually a waste of money.

Case Study: How a Rebuild for Reynchemie Increased Organic Traffic by 260%

Reynchemie had a Webflow website, but it was not scalable, not well-structured, and not performant. They asked me to make some improvements, but after a quick analysis, it was clear: this wasn’t worth fixing.

Instead of wasting their budget on patching up bad code, I proposed rebuilding the website from scratch—the right way.

The results?

  • 260% more organic traffic thanks to an SEO-friendly structure
  • Higher conversions due to a better UX and well-thought-out structure
  • Easier management for their marketing team without development bottlenecks

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Take a look at our website case for Reynchemie here

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Why a Rebuild Is Sometimes Cheaper Than an Update

Many companies panic when they hear their site is better off being rebuilt. They assume a few small fixes will be cheaper. In reality, it’s often the opposite.

  • Updates on a poorly built site take more time → And therefore cost more.
  • You keep running into new problems → Every new feature requires workarounds.
  • SEO and performance remain poor → You keep paying for a site that doesn’t perform.

A well-built site works better, ranks higher, and saves you money in the long run.

When Should You Rebuild Instead of Update?

  • If your website is technically poorly structured (see checklist above).
  • If updates take longer and longer because the structure is illogical.
  • If your site does not rank on Google and loads slowly.
  • If your marketing team has little control and always needs a developer.

Think your Webflow site might have a bad foundation?

Get in touch, and we’ll assess whether an update is worth it—or if you’re better off with a solid, future-proof solution.